TODAY'S CHALLENGES
Sound familiar?
Our messaging isn’t hitting the mark.
Our brand can't be found in AI search.
Qualified pipeline volume is low.
Internal AI usage is fragmented.
OUR EXPERTISE
Strategic guidance and hands-on leadership to help your business grow.
GTM Strategy
Marketing strategy, operating plans, budgets and the dashboards to show what's working, built cross-functionally.
Applied AI for Marketing
AI used with intention across research, analytics, and content to drive campaigns and build workflows your team can actually run.
Narrative-Led Growth
A differentiated story, positioning and messaging, carried through thought leadership, campaigns and launches to build brand and pipeline.
ABOUT
Path Forward GTM LLC provides strategic go-to-market advisory, consulting, and fractional executive services to growing B2B and B2C companies. As Principal of the firm, Rekha Thomas brings over 25 years of experience as a marketing leader and executive at leading enterprise technology brands including Seismic, Docusign, OneLogin, Adobe, and HP Enterprise.
She holds a B.S. in Biophysics/English Literature and M.A. in English Literature from the University of Illinois, Urbana-Champaign and an M.B.A. from the University of Chicago Booth School of Business.
Her unique approach blends strategy with a bias for execution and storytelling with a passion for data.
“I've been an operator. That's why every engagement begins by understanding my client's target outcomes.”
Rekha Thomas
Principal, Path Forward GTM
25+
years of full-stack marketing leadership
150+
bylined articles and quotes on Forbes, Substack, and more
*References available upon request