My publications

These shifts can give your CEO the context needed to turn marketing metrics into a revenue story.

Marketing leaders are often told to follow the data. But what happens when the numbers point in one direction and experience suggests something else entirely?

As AI-generated writing becomes more common, the copywriters who stand out are often the ones who bring something technology can't easily replicate.

When perception management drifts too far from reality, credibility and trust can deteriorate with employees, customers, investors and the media alike.

Online communities now shape public narratives in real time, often adding context, criticism and interpretation long before an official response is prepared.

If companies want stronger alignment and trust internally, they need to develop communication capabilities across the business rather than relying on one group.

Effectively communicating your culture externally requires more than polished branding or carefully crafted recruiting messages.

The real advantage will come from the people who can ask smarter questions, connect disconnected insights and turn endless information into meaningful strategy.

Podcasts, Substack newsletters and independent creators are playing a larger role in how audiences discover and engage with brands.

The goal isn't to force consensus for its own sake, but to create alignment around what truly matters to the business and its audience.

Curiosity matters more than certainty right now.

Some of the most valuable growth for industry professionals comes from reexamining assumptions they once deeply believed.

These early decisions affect everything from efficiency and culture to employee confidence, making future scaling far easier.

Listening to customers too literally, or without the right context, can sometimes lead teams in the wrong direction.

Knowing when to actively promote a story, and when to let it build organically or pause altogether, can make all the difference in how it lands with the public.

When leaders stop asking who gets credit and start asking whether the pipeline is healthy, teams focus on moving deals forward.

While structured and beautifully written prose has its place, it shouldn't come at the cost of audience connection.

From addressing objections up front to framing ideas around common goals, structure matters as much as substance.

Strategies for nurturing a lasting, high-performing agency-client partnership that will help your business soar.

Marketing leaders share their best strategies for crisis preparedness in the age of real-time social- and AI-first news cycles.

Marketing leaders share how they're adapting their content for AI-generated answers and why those shifts are reshaping how brands build authority.

Insights on when immersive marketing meaningfully enhances a brand’s story—and when it’s better left on the drawing board.

Key strategies for delivering sensory and multimodal marketing experiences that feel fresh, immersive and genuinely valuable to audiences

Marketing & PR leaders share how organizations can use social listening tools to anticipate issues, strengthen decision-making and stay ahead of the next headline.

Marketing and Communications leaders share practices that engage employees and turn everyday updates into culture-building moments.

Marketing leaders share practical ways they’ve made AI initiatives easier to grasp, from how they frame the change to how they invite questions and feedback.

It's time to toss out the pre-GenAI content playbook. Dive into seven actionable tips for planning, producing and distributing content that meets prospects where they are and guides them through the entire buying journey.

Communications leaders share the capabilities they believe will matter most as internal communications continues to evolve.

Learn about key communication habits that set today's most trusted leaders apart, and how those expectations have shifted over time.

To stay competitive, brands must embrace a more adaptive, experience-driven approach that meets customers where they are—whenever and however they choose to engage. Marketing experts share 19 strategies to build deeper relationships and drive conversions in a space where traditional funnels no longer apply.

When brands approach their audiences with empathy, transparency and human understanding, they build loyalty that no algorithm can replicate. To help marketers strike that balance, Forbes Communications Council members share strategies for using emotional intelligence in ways that feel authentic—not manipulative.

Marketing leaders share their best tips for speeding up clients’ purchasing decisions without sacrificing relationships or results.

Leveraging communications data can help leaders adjust their approach, personalize messaging and strengthen alignment across the organization. Several marketing leaders share how they use data analysis to glean actionable insights that improve internal communications.

Forbes Communications Council members share some of the biggest mistakes they see in omnichannel execution and how to fix them so you can deliver a more cohesive, customer-centered journey.

"AI for first drafts" is a frequently touted use case by marketers for B2B content workflows. Marketers often point to saving time as a value prop of using AI, but this messaging oversimplifies the benefit. After all, not all content serves the same purpose. Read my take on when and how to use "AI for first drafts" with intention.

Marketing leaders share their insights on how to blend intuition with analytics. Follow their recommendations to build campaigns that inspire, perform and endure.

Content Marketing Group members share how they strengthen their brands’ visibility through content that's more likely to be surfaced by generative models.

Actionable recommendations for earning meaningful media coverage in a pay-to-play landscape.

Forbes Communications Council marketing experts share the strategies they use to keep their teams tuned into culture shifts and ready to adapt when trends change.

Marketing leaders share the potential pitfalls they see emerging with AI-generated communications and how to manage them responsibly.

Marketing experts share their best strategies for capturing and sustaining audience attention in a fragmented media environment.

Members of Forbes Communications Council offer some strategies to help you balance personal brand and corporate positioning.

16 strategies from marketing leaders for avoiding ethical pitfalls and building AI-powered marketing practices that are both effective and responsible.

From simplifying complex ideas to creating shareable moments, learn about the best tips for using short-form video to achieve key goals and help your B2B organization stand out in competitive markets.

From prioritizing storytelling and emotional connection to aligning internal expectations, learn about the strategies can help you start your next campaign on the right foot.

Marketing leaders share their best tips for optimizing a company’s internal communications tech stack and transforming workplace communication.

Learn the key steps any leader can take to build a successful marketing team and the traits that the best teams have in common.

Marketing leaders share their top advice for those beginning their journey in the industry.

In marketing, you're often pulled in two directions: protecting the integrity of your brand while also staying responsive to changing conversations in the market. Marketing leaders explore strategies that help you navigate that balance with confidence.

Marketing experts share which trends they believe are overrated and how they separate substance from hype.

Whether you’re refining your creative approach or looking for fresh perspectives, you’ll find ideas here to help make your next campaign one your audience won’t forget.

It's best to zero in on the channels that will have the most impact for your brand—but how to decide? To help, the members of Forbes Communications Council discuss how you can prioritize the platforms that will genuinely reach your target audience.

Marketing experts discuss the key indicators internal comms teams can use to gain better insights into employee engagement why this can be useful in improving future efforts.

Bringing in a marketing consultant for the first time can be an exciting step for an organization, but it also requires intention and preparation to be successful. Learn how to build a strong, productive relationship from day one.

In an era where AI is amplifying content production at unprecedented scale, the real differentiator for brands isn’t volume — it’s relevance, resonance and strategic alignment. Learn content strategies to rely on to scale without sacrificing quality or impact.

Rather than putting internal engagement on the back burner, with the rapid rise of AI, smart professionals are finding new ways to streamline routine tasks and craft higher-quality content for internal audiences. Learn more.

Smart strategies to help you uncover top-tier creative talent.

Everyone seems to have a take on the state of the CMO role: Eliminate it. Break it up. Layer it.
👉 My take: Reimagine it.

Forbes Communications Council members share their most effective strategies for writing CTAs that actually drive results, and why those approaches work.

20 ways B2B companies can establish trust with buyers early on, and why these methods resonate with today’s decision-makers.

20 practical and effective tips to help solopreneurs tackle marketing on their own.

Marketing leaders explain how AI is impacting PR at their organizations and across the field.

Actionable tips on how to gain key audience insights on a budget.

Marketing leaders share some reflections and practical takeaways from past marketing misfires.

Practical steps you can take to guide your organization through a change in top seat leadership.

Actionable ways to uncover each teammate's hidden potential and support their professional growth from marketing leaders.

Marketing leaders discuss underrated qualities of great marketing and comms leaders and how they help them drive real impact throughout their organizations. Learn more.

Marketing leaders share how they tackle creative burnout and find fresh ideas. Spoiler: Not a single tip points to AI!

Marketing experts share innovative ways GenAI can shape customer engagement, as well as tips on leveraging these tools strategically and wisely.

Learn about common mistakes comms leaders make when starting an internal newsletter, as well as what they should do instead.

Expanding into a new market can offer incredible opportunities for growth. Experts share specific steps brands should take to ensure their outreach to a culture that’s new to them is both respectful and effective.

Common mistakes companies make when using data for personalization and practical strategies to avoid these pitfalls and create more effective campaigns.

Key considerations for brands when evaluating whether to speak out on sociopolitical issues.

Expert-approved strategies for optimizing your website’s SEO—and why these approaches continue to deliver results.

Strategies for building authentic, effective green marketing campaigns that steer clear of greenwashing.

Whether it’s leveraging community events, optimizing local SEO or forming strategic partnerships, the right approach can make a lasting impact. Learn tips from marketing experts.

Tips to ensure you’re making the right fractional marketing service choice for your particular business need

Marketing leaders share the AI tools that have been most beneficial to them and their teams and why they’d recommend you try them out yourself.

15 questions CEOs should ask their CMOs about using AI in Marketing, and why doing so is crucial to their success.

From analyzing lead engagement metrics to looking at short-term performance indicators, the experts of Forbes Communications Council offer up 14 effective ways you can measure the success of a B2B marketing campaign.

Authentic human connections are more important and require more intention than ever in the age of AI. Learn how to go beyond vanity metrics like the number of contacts, meetings or emails, to build meaningful connections and offer genuine help.

Starting a new role in marketing or communications comes with a steep learning curve. Learn some of the key advice marketing leaders give new team members.

Learn about the best ways to incorporate gamification, or more elements of gamification, into any marketing strategy and keep customer engagement levels high.

No brand is immune from the occasional troll or misinformed commenter. Read expert tips on how to respond to this type of situation and why it might be the best path for any business.

What are the right questions to ask before and during the data collection process? Marketing experts share questions to ensure that data is useful, transparent and collected for the right reasons.

Helpful strategies for navigating the complexities of AI ethics in marketing and communications.

Tips for encouraging employees to participate in social media campaigns and initiatives more often and why doing so is beneficial for them and your brand.

Certain highly regulated industries require unique strategies to align creative efforts with compliance guideline. Advice to develop strong copy that converts while still respecting the boundaries of your industry.

Marketing experts share their top tips for collecting and leveraging UGC (user-generated content) to boost audience engagement and connection to your brand.

To ensure you’re optimizing online reviews for SEO and AI search, consider the following 12 tips from marketing experts.

Five actionable tips for finding work-life equilibrium from my perspective as a mother, wife, and marketing executive.

Creating a successful omnichannel marketing strategy to address this involves many moving parts. Consider the following 12 recommendations from Forbes Communications Council experts.

20 marketing experts share key strategies for predicting future trends and staying on top of what matters most to your customers.

17 practical strategies for anchoring decisions involving multiple stakeholders shared by marketing leaders

Key factors CMOs should keep in mind when creating goals for the year ahead to ensure that realistic expectations and clear metrics lead to optimal outcomes.

Learn about the various waves of B2B marketing over the last 25 years and why the time is right to usher in the next wave of B2B Marketing for the mid-2020s: The Handraiser Wave

Forbes Communications Council members share their best advice for overcoming the most common holiday hurdles and how any marketing team can make the most of the festive season.

For marketers hoping to persuade their audience to make a purchase or identify with a brand, laughter can be a useful tool to aid in achieving that goal. Whether it’s by bringing joy or making something memorable, humor will keep your audience coming back for more—at least when done correctly. Marketing experts of Forbes Communications Council share their best tips.

Marketing leaders share one key step in conducting an effective social media sentiment analysis and what you should do with that information once you have it.

Effective ways to ensure any evergreen content you reuse in your marketing or communications stays fresh and valuable for your audience.